TESTIMONIALS

• Bradmac Airconditioning Pty Ltd
• Tyre & Tube Australia
• Women in Business Inc
• Align Recruitment
• Safety Action Pty Ltd
• Chef's Hat Australia
• ID Wine and Hampers
• Business Risk Pty Ltd
• Supply Clusters of Australia
• HR Coach

Colin customised and conducted his Sales Training Program to our business over the course of 2 months with 4 training sessions and he brought out the best of everybody around the table, Some would say that the staff and directors were put on the spot with many actions and questions etc, but he made sure that no question was a dumb question and we were made comfortable to answer or question anything. Colin is an excellent presenter, friendly and “an out there guy”. By the end of the training session we felt that we had known him for a long time. He assisted in seeing another side of selling and communicating with the clients and it has helped a great deal with the sales consultants and administrative staff. In this Sales Training Program there are many sales aid tools to work with. Some of these tools Colin showed us are fantastic. The administration staff can now profile a customer when a new enquiry calls in. This makes it easier for our consultants to follow up having more information. Our consultants also use a customer profile and prospect sheet and this helps with forecasting and knowing where the customer sits in our Sales Funnel. Bradmac has been operating for 23 years and everyone at Bradmac has to be customer focused. Colin will continue on helping us find ways to win new business and improve processes with our staff. His business “Key Business Advisors” has a fantastic HR Staff System we are using and has proven to be very valuable to our business. The Directors and Staff at Bradmac Airconditioning have no hesitation in recommending his Business and Services. Thanks Colin, Clare Hallett Office Manager – Bradmac Airconditioning Pty Ltd, Thomastown VIC 3074

To whom this may concern, Tyre and Tube Australia (TTA) has become Australia’s leading wholesaler of commercial and industrial tyres specialising in the full range of Truck, Forklift, Earthmoving, Skidsteer, Ag/Tractor, ATV, Light Industrial and Tubes.  TTA is a national company that employs over 60 staff with 6 warehousing facilities and has been operating for over 15 years.  As our business is expanding everyday, we need to ensure we continue to develop our staff to improve sales performance and customer satisfaction. TTA engaged Colin Wilson from Key Business Advisors for his expertise, in February this year, to assist our National Sales Manager to identify ways to improve sales within our business.  As TTA had taken on more exclusive products to sell, there were 3 main areas that needed addressing:  Product Knowledge Utilising Marketing Materials Professional Sales Training - Selling Process In August this year, TTA engaged Colin to customise a Sales Training Program that was tailored to TTA.  His program worked on the “HOW” to encourage our customers to engage in more products and our “Partner Program” to generate more sales for TTA.  This was carried out over 2 sessions being a month apart across each of the states with our Regional Managers, Sales Representatives and myself. TTA is extremely pleased with the way Colin has presented his program and his commitment to learn about TTA and the products we offer to our customers.  His presentation skills and his ability to directly connect with the sales team and the receptiveness of the team towards the training were outstanding.  Colin’s training sessions are very interactive; he challenges and brings the best out of people in making sure they understand the sales process.  Opening up a conversation and asking the right questions to get the customer engaged has been identified as the key to sell more products and our “Partner Program”. In Colin’s words “Begin with the end in mind” is exactly right for TTA to win more business. Since his training has been completed everything is starting to fall into place.  Tyre & Tube Australia has experienced fantastic increased sales results with a better understanding of customer opportunities and a lot more cross selling. Our sales team is more confident in understanding the Sales Process Colin has taught.  His commitment and advice has been excellent and TTA would have no hesitation in recommending his services. Yours sincerely Andrew Murray National Marketing Manager

Dear Colin and Lorraine, On behalf of the Women In Business Network, I would like to thank you for providing and insightful and inspirational session for our members in July. The feedback we have had from those who attended has been very positive, you provided many key points and expanded on information willingly. Questions asked by the audience were completely answered and people were satisfied with the outcomes and solutions. Many of our members also requested the PowerPoint Presentation be emailed to them for future reference and I am aware that people also took your contact details with a view to further utilize your services in the future growth of their business. We will certainly be booking Key Business Advisors in the future for more motivational and practical advice for our members. Once again, thank you for a successful evening. Michelle Micallef – Women In Business Network Inc

The KBA ‘Sales Master Class’ delivered a refreshing and thorough process to reviewing and refocussing our sales strategy.  Attending with the primary intent to further hone in and improve our own sales funnel analysis, the session provided an excellent step by step plan which we immediately incorporated into our system.  As an experienced professional in my industry, the opportunity to further develop my sales and analysis skills is paramount to the ongoing growth, profitability and success of our business.  Colin’s ability to relate to each individual and their business, as well as engage everyone in discussion, created a great interactive working group.  Thoroughly enjoyable, well supported with quality working materials the session delivered. Thanks Colin & KBA. Phil Webster – Director, Align Recruitment Consultants Pty Ltd

Thank you for conducting the excellent 2 day Sales Master Class for our team over the past few weeks. I am more excited and confident now about realising our business potential than ever before, even with the current global financial concerns. We have been wasting tens of thousands of dollars on marketing over the last few years, due to our lack of effective sales process to capitalise on our otherwise good efforts to build our brand and reputation. We as a team are now better equipped with your easy to understand sales process and easy to use templates and checklists to take control and build our business. Everyone was impressed with your training program and style of delivery, and we look forward to continuing our working relationship. Best Regards, Gary Rowe CEO

Over the past two months Chef’s Hat Australia has utilised the services of KBA to improve the hiring, training and efficiency of not only our sales staff but almost every system we use in the HR department. KBA’s Staff Systems software has been easy to implement yet powerful to use and the managers here have found it gives them a greater ability to organise themselves and ensure that all requirements are met. Two months ago our sales staff undertook KBA’s Sales Master Class over a two day period. Although a number of them were extremely sceptical to start off with every single person who attended those classes walked away with a better perspective of what’s required of them to improve their sales and service their customers in a more efficient manner. More importantly, other the last few months our sales team have been able to implement specific tools and processes shown to them over the two days of training and have seen a growth in their sales figures. I honestly believe that a large portion of that increase can be directly attributed to their new skill and I can’t thank Colin, Lorraine and his staff enough for the effort put in to the course and the follow up sessions that have proved invaluable in keeping what we have learnt fresh in our minds. I highly recommend that KBA Sales Master Class to anyone who is currently running a sales team and I have yet to come across sales training that is more effective and more easily adapted to the existing sales team. Regards, David Sawicki General Manager Chef’s Hat

I attended Colin’s sales coaching Master Class in February 2009 to find new ways to sharpen my skills and approaching new larger clients and grow my business. I have been selling successfully to Corporate Australia in two industries for over 20 years. I found Colin’s class extremely valuable. I was given clear & refreshing ways to approach new clients & learned to re package my product selling pitch to fit the client’s needs, rather than simply “buy what I have” approach thus putting the client more at ease with this method and more likely to participate. Colin’s class also got me to completely refocus on my product categories and which had the most potential and where to put your energies. There were many other facets of Colin’s course that helped me greatly and I would (and have) recommend anyone in business to attend Colin’s Master Class and follow up coaching. I regularly refer to the literature supplied by KBA to keep me on track as I find them clear, concise and with a no fuss approach. Since following Colin’s instruction I have gained two National Companies with client lists in the 10’s of thousands, opening up my business to amazing growth. Regards, Adrian Penberthy

Thank you for a most informative and challenging workshop. After your training I did a lot of reviewing of what I was doing and how. I have simplified my ‘product’ offering and am currently redoing my website to make them more interactive so that potential clients are invited to respond to offers. I am only one person so this is a little slower than I would like. I am looking at facilities to enable credit card purchase of services directly from the website to provide an opportunity to buy at the time when interest is first generated. I have reworked my ‘brochures’ to reflect the changed product offering and this has helped clarify the new direction in my mind. I have started a ‘campaign’ on one of my offerings involving a Risk Management review or audit for metropolitan local government and I  have had a face to face meeting with the risk manager of one of the councils. I am pursuing by phone, the other 19 of my 20 targeted councils following a personalised letter from me to each of the CEOs. I have also started a ‘campaign’ to run a “Master Class” on risk management on 27th May you might be interested, look at the details at http://www.businessrisk.com.au/services/master-class . I have emailed a wide range of potential attendees and am now following up the most promising by phone. You would be pleased to know that I have blocked out every Tuesday morning for these telephone calls. I had been focusing on the restructuring of my appearance to the market and I hadn’t put a lot of effort into the testimonials but I am going to pursue that next Tuesday after your email has reminded me. Thanks again for an inspiring session. Yours Faithfully, Ken May Chairman and Chief Executive Officer

As a procurement professional with over ten years in dealing with sales people of all shapes and sizes I thought taking on a sales role myself would be a piece of cake. I could not have been more wrong! After going through the sales training with KBA I realised how out of touch I was with my prospective clients and I still cringe when I think about some of my early attempts at selling. The training I have since undertaken with you has given me the tools and confidence to successfully target and win new business. The strategies I have learnt have allowed me to overcome obstacles to making a sale and I am moving from engaging with the prospective client to closing the deal in a shorter-time frame and with a lot more certainty. I am now making much better use of my time and taking full advantage of the opportunities that are out there and best of all I now have a long term sales strategy that supports my business and financial plans. Thanks for sharing your knowledge and experience with our group. Your training has dramatically changed to way we work and the results are already speaking for themselves. We are already well on the way to achieving our new sales goals and our “sales funnel” is brimming full of prospective clients. I still deal with sales people but I now find myself “checking off” the things that the good ones do right and I almost feel like telling the bad ones where they are going wrong. Thanks again! Steve Ermel Associate

Yesterday we completed our first major sales promotion since commencing your coaching lessons. We were delighted with the results. We each have a full quota of prospects in the sales funnel and a further list of potentials to follow up. This far outweighs anything we have achieved in selling in the past. The team did an excellent job following your directions. We were able to introduce the full team to the audience and project our business as a polished professional unit. All team members were fired up, rehearsed and full of confidence. I am sure we are on track to achieve our stretch goals and look forward to reporting our success over the coming weeks. Thank you for your continued coaching and ongoing interest in our success. We are all looking forward to our advanced lessons with great enthusiasm. Best Regards, Brian Kimpton Director Victoria Cluster

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